Wholesale — Distributor Program
Rooftop Tent
Distributor Program
A structured program for importers, dealers and channel partners who want to carry EVERLEAD rooftop tents and outdoor gear. Three tiers, clear benefits, transparent path to growth.
Registered Dealer
Authorized Distributor
Strategic Partner
Three-Tier Structure
Tiers & Benefits
Every partnership starts at Tier 1 with your first order. Advancement is based on volume, market development and mutual fit — not a rigid application process.
Tier 1
Registered Dealer
Entry tier. No formal application. Qualifies automatically with your first confirmed order.
How to qualify
Place and confirm your first order. Registered automatically.
✓Wholesale pricing on all product lines
✓Full product catalog & spec sheets
✓Sample program access (from 1 unit)
✓Pre-shipment QC photo report on every order
✓OEM logo & label branding (from 1 unit)
✓Free Compatibility Solution
✓Response within 24 hours
Tier 2
Authorized Distributor
For partners with demonstrated volume and an established market presence.
How to qualify
Discussed with your account contact after Tier 1 — assessed on order history, market reach and growth trajectory.
✓Everything in Tier 1
✓Improved volume pricing tiers
✓Dedicated account contact (direct line)
✓Product content pack — images, copy, specs
✓Soft territory preference in channel planning
✓Priority allocation during peak periods
✓Early access to new models
Tier 3
Strategic Partner
Our deepest cooperation level, for partners building a significant position with EVERLEAD as their core RTT supplier.
How to qualify
By mutual assessment — requires significant volume commitment and long-term market alignment.
✓Everything in Tier 2
✓Best available pricing, negotiated at program level
✓Formal territory exclusivity agreement
✓OEM preferred terms & reduced MOQ thresholds
✓Co-marketing & event support
✓Product development input on new models
✓Dedicated factory-side technical contact
Side by Side
What Each Tier Gets You
| Registered Dealer | Authorized Distributor | Strategic Partner | |
|---|---|---|---|
| Pricing & Commercial | |||
| Wholesale pricing | ✓ | ✓ | ✓ |
| Volume pricing tiers | – | ✓ | ✓ Best terms |
| Negotiated program pricing | – | – | ✓ |
| Support & Service | |||
| 24hr response | ✓ | ✓ | ✓ |
| Dedicated account contact | – | ✓ Direct line | ✓ + Factory |
| Product content pack | – | ✓ | ✓ |
| Early access to new models | – | ✓ | ✓ |
| Priority production allocation | – | ✓ Peak periods | ✓ Full priority |
| Territory | |||
| Soft territory preference | – | ✓ | ✓ |
| Formal territory exclusivity | – | – | ✓ |
| OEM & Co-Marketing | |||
| OEM logo & label | ✓ | ✓ | ✓ |
| OEM color & packaging | – | ✓ | ✓ Preferred terms |
| Co-marketing & event support | – | – | ✓ |
Application Process
How to Join
01
Submit Application
Complete the form below. Select the tier you’re aiming for. Takes 3 minutes.
02
Initial Discussion
We respond within 24 hours to understand your market and confirm channel fit.
03
Sample & First Order
Start with a sample. Your first order registers you as Tier 1 immediately.
04
Grow Together
Tier advancement through real volume and market development — not admin.
FAQ
Common Questions
📋Tiers & Qualification
How do I advance from Tier 1 to Tier 2?
Tier advancement is assessed through a conversation with your account contact after you have an established order history. There is no fixed MOQ threshold published because the assessment considers total order volume, order frequency, market reach and growth trajectory. Raise the question when your business is ready — we will give you an honest assessment.
Tier advancement is about mutual fit, not just hitting a number.
What does “soft territory preference” mean?
At Authorized Distributor level, your primary market is recorded in our channel planning. We actively consider your position when discussing new partnerships in that area — we won’t add competing Authorized Distributors to the same tight market without good reason. It is not a legal exclusivity (that is Tier 3), but it is a meaningful commitment we take seriously.
Is there a minimum order to maintain partner status?
For Tier 1, no ongoing minimum — you maintain status as long as you have an active trading relationship. For Tier 2 and Tier 3, a volume commitment is part of the partnership agreement, but the specific number is not fixed publicly as it varies by market and channel type. We don’t want partners placing inflated orders just to hit a number.
🌍Territory & Relationship
Can I get exclusive territory at Tier 2?
Formal territory exclusivity is a Tier 3 feature only. If exclusivity is a primary requirement for your business, raise it at the application stage. For markets that are currently open and high-priority, we may accelerate the path to a Tier 3 discussion if there is a strong strategic fit.
Territory exclusivity requires a Tier 3 formal agreement.
What if EVERLEAD already has a partner in my market?
It depends on the level. If there is an exclusive Tier 3 Strategic Partner, we will be honest about that. If there is a Tier 1 or Tier 2 partner, there may still be room if your channel, geography or customer profile doesn’t overlap directly. Apply and we will give you an accurate picture of the situation in your market.
What makes EVERLEAD different from other RTT suppliers?
A few things that matter for distribution partners: (1) RTT is our hero category — we know the product family deeply. (2) We have a structured Compatibility Solution that helps your customers find the right fit, reducing return risk. (3) 50K+ units/month production capacity supports growth without supply disruption. (4) We are direct factory, not a trading company.
We’re built for partners focused on building a serious RTT business.
Apply Now
Start Your
Partnership
Tell us about your business, market and goals. We respond within 24 hours with an honest assessment and suggested next steps.
Response within 24 hours
Honest fit assessment — no hard sell
No commitment at application stage
Sample program available to start immediately
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